Our People. Here to serve you.
Senior Management
David Smithson
CEO – Winterhalter UK
David is the CEO of Winterhalter UK and was responsible for the original acquisition of Classeq Ltd in 2004.
As Managing Director for Classeq, David Smithson is responsible for overseeing Classeq Ltd and all sub-brands.
Nick Burridge
Sales Director
Nick is responsible for the sales function of all Classeq products and brands including warewashing, Ice machines and Eau de Vie filtered water sytems.
Nick originally joined Winterhalter in September 2000 and moved across at the inception of Classeq in 2004.
Gary Jones
Technical Director
As Technical Director, Gary is responsible for overseeing the Classeq production facility and operations in Stafford.
Nikki Meek
General Manager
Reporting to Gary Jones, Nikki is responsible for overseeing the Classeq team at the production facility in Stafford.
Business Development Team
Edward Johnstone
Business Development Manager – South West
Edward (Ed) is responsible for the South West region covering areas from Cornwall, Bournmouth to South Wales.
Ed has been with Classeq since Jan 2007 and is an expert in all Classeq, Winterhalter, Ice-O-Matic and Eau de Vie systems.
Tom Owen
Business Development Manager – South East
Tom is responsible for the South East region covering areas from Southampton to Leicester and Oxford.
Tom joined Classeq in December 2015 and is an expert in the full range of Classeq products, from Glass and Dish washers through to Ice-O-Matic Ice machines and Eau de Vie filtered water systems.
Howard Leonard
Business Development Manager – Eau de Vie
Howard is responsible for business development of Eau de Vie – our filtered still and sparkling water systems.
Howard joined Classeq in December 2014 and specialises in our filtered water systems and also supports the full range of Classeq machines.
John Heywood
Business Development Manager – North
John is responsible for the North region covering areas from Birmingham, North Wales to Scotland.
John has been in the catering industry and worked with Classeq products for over 20 years.
Marketing Team
Adam Lenton
Marketing Manager
Adam is responsible for the Marketing team covering the full portfolio of Classeq products including Classeq warewashing, plus Ice-O-Matic and Eau de Vie brands. Adam is also responsible for overseeing the Eau de Vie administration team based at Milton Keynes.
Adam joined Classeq in October 2014.
Lee Henchy
Graphics and Marketing Executive
Lee is responsible for the graphic design and marketing of the complete Classeq portfolio including Classeq warewashing, Ice-O-Matic and Eau de Vie brands.
Lee has worked for Winterhalter for over 5 years and joined Classeq in February 2017.